Tell me you have a service to build hosted template-based Web sites. Yawn. Say that the sites it builds are based purely on Macromedias Flash. Hmm, I havent seen that before. Then point out that you are adapting the service so that it helps businesses add value to Web sites and intranets. Now Im interested.
U.K.-based www.moonfruit.com builds custom sites that provide much greater interactivity and flexibility than services that rely on lowest-common-denominator HTML. A commitment to pure Flash is both good and bad. Flash sites can be pleasingly complex and unique, but Flash is not universally deployed and poses problems for Mac users. Still, Moonfruits service yields highly customizable pages with interactivity capabilities that help build Web communities.
To succeed, Moonfruit should supplement its hosted service with an internal-deployment option and offer users the ability to mix content types.